SALESBUILDR — LOGO PACK  (for Salesbuildr team)
===============================================

All official Salesbuildr logos, ready to use and share. Built from the Brand
Style Guide (v.1) and the original vector artwork.

There is a second, shorter guide in this folder — "README - for external
use.txt" — that you can send along whenever you share these logos with people
outside Salesbuildr (partners, press, designers, vendors).


WHICH SHAPE (LOCKUP)?
---------------------
01 Horizontal   -> The preferred version. Use this by default (websites,
                   documents, email signatures, presentations, slides).
02 Vertical     -> For narrow or square spaces where horizontal won't fit.
03 Icon         -> The symbol only (no wordmark). For favicons, app icons,
                   social avatars, watermarks, small UI spots.


WHICH COLOR?
------------
blue   -> Brand blue (#164DF1). Default, for light backgrounds.
white  -> White. For dark or blue backgrounds and photos.
black  -> Black. Black-and-white use only (e.g. fax, stamp, single-colour print).

Brand rule: no other logo colors are allowed. Never recolor, stretch, rotate
or otherwise alter the logo, and never change the font.


WHICH FILE TYPE DO I SEND?
--------------------------
Someone asks for...             Send...
- "logo for the website/app" -> SVG (crisp at any size) or PNG
- "logo for a document"      -> PNG (transparent background)
- "logo for print"           -> EPS or PDF
- "logo for the designer"    -> EPS, PDF or AI (all open in Illustrator)
- not sure?                  -> Send the PDF. It opens everywhere.

SVG  = vector, infinitely scalable, ideal for web and design
PNG  = pixel, transparent background, several sizes (the number = width in px)
PDF  = universal, print-ready, opens on any device
EPS  = print standard, editable in Illustrator / InDesign
AI   = Illustrator file (PDF-based) for designers

About AI: this is an Illustrator-compatible file. It opens and edits normally
in Adobe Illustrator. If a designer specifically needs a "native" .ai, they can
open the EPS or PDF and Save As .ai in one step — the result is identical.


FILE NAMING (please keep this convention — it's good for SEO)
-------------------------------------------------------------
Pattern:  salesbuildr-logo-{shape}-{color}[-{width}px].{ext}
Examples: salesbuildr-logo-horizontal-blue.svg
          salesbuildr-logo-icon-white-512px.png

Why it matters: when a logo file ends up on a website, the file name helps
search engines (and people) understand the image. These names are all
lowercase, use hyphens (never spaces or underscores), and include the brand
name plus the keyword "logo". When you export new variants, keep the same
style. Tip: on the web, also add descriptive alt text such as
alt="Salesbuildr logo" — that matters even more than the file name.


BRAND VALUES (from the brand guide)
-----------------------------------
Brand blue (Zima Blue)  HEX #164DF1   RGB 22 / 77 / 241
White                   HEX #FFFFFF
Black                   HEX #000000

Extra palette colors (for shapes/graphics, NOT for the logo):
Zima Cold  #F0F3FF   |   Blue med  #0091FF   |   Chyantic  #00FFFE

Fonts: Work Sans (headlines) and Inter (body text).

Clear space: keep a margin around the logo free of other elements.
Minimum size: horizontal logo ~2.5 cm / 70 px high; icon ~1.2 cm / 33 px high.
