What Do the Best MSP Websites Have in Common?

Your website is often the first contact a prospect has with your MSP. Even when you meet someone at an event or a client refers them, they will almost certainly look you up before they call. The best MSP websites have a few things in common, and you can use them as a checklist when you build or renovate your own site.

What the Best MSP Websites Have in Common: 4 Things

Think of your website as a shop window for people passing by: it should show what you do and who you are at a glance. Here are four things the best MSP websites share.

1. Clear Messaging on Your Home Page

This might sound obvious, but say clearly on your homepage that you are a business IT provider. I have often seen MSPs try to be too clever with messaging (and design) on their home page to stand out from the crowd, which I understand, given how crowded the market is.

More often than not, it confuses the visitor. Be creative, but make sure you say exactly what you are. It also helps with SEO: popular, relevant keywords help your site climb the organic search rankings. Use those keywords in your H1s and be more creative in H2s and body copy.

2. User-friendly Design

Visitors should find the information they want without hunting for it. Every page should follow your brand guidelines and the same theme as the rest of the site, including landing pages hosted elsewhere and your blog.

Designing and developing a website are skills of their own. I recommend working with an external agency that specialises in your website platform, such as WordPress or HubSpot. For most small and medium-sized MSPs, an in-house web designer or developer is an unnecessary expense.

Use on-brand imagery, sometimes a mix of photography and illustrations. Real photos of your team and workspace build trust, and an About Us page with your history, leadership team and values does the same.

Ask a local photographer to come in for a few hours and take as many shots as possible. You can use the photos on social media, in email campaigns and brochures as well as on your website.

Smaller MSPs without a big office or a large team can run short pieces on each team member. A paragraph per person lets you tell your story and show your expertise, even with a small team.

3. Vendor Partners

The best MSP websites display partner accreditations and awards. Showing the logos of vendors such as Microsoft or Dell borrows their brand recognition and tells visitors you are qualified to deliver their products and services.

4. Clear Contact Details and a Chat Feature

Make it as easy as possible for visitors to reach you. Show your phone number, email address and social media channels clearly, so visitors can talk to you directly.

A chat feature or chatbot gives visitors another way in, and current AI tools make chatbots more useful than they used to be. A chatbot can answer simple questions from clients and prospects straight away, without a member of your team. HubSpot, for example, offers a free chatbot builder you can use to qualify leads, book meetings and provide customer support.

For more on MSP marketing, download our free guide, The MSP Marketing Strategy Guide, or browse all our free guides.