Whitespace Analysis

As a growing IT Service Provider, you know your existing customer base is key to sustainable growth. However, extracting actionable insights from customer data can be challenging. Most MSPs find it difficult to create an overview of their customer landscape and identify new opportunities using generic tools like Excel or PowerBI that are not specifically created for this purpose.
 

Salesbuildr's Whitespace module solves this challenge, helping MSPs discover untapped revenue potential and maximise customer lifetime value with just a few clicks.

What is Whitespace Analysis?

Whitespace analysis (also called GAP selling) is the process of identifying gaps in your customers' service usage and pinpointing opportunities for expansion.

By analysing your existing customer data, you can:
Spot gaps where customers could benefit from additional services.
Uncover opportunities for upselling and cross-selling.
Identify which services each customer is currently using.

Salesbuildr's Whitespace module makes this process easy and efficient, giving you instant access to actionable insights that can drive profitable growth for your MSP business.

Discover Opportunities
at a Glance

Instantly visualise the services each customer is using and identify gaps for expansion.
Pinpoint your top revenue-generating customers to focus on high-impact opportunities.
Spot expiring contracts and instantly generate renewal proposals with a click.

Maximise Revenue
per Customer

Compare current contracts against your latest pricing to identify upselling and price increase opportunities.
Use smart filters to easily find customers who are prime candidates for specific services based on targeted criteria.
Store insights on why certain services are or aren’t a good fit for a customer.

Streamlining Sales & Marketing Processes

Filter your whitespace analysis to focus on specific customer segments and prioritise your efforts.
Save specific customer segments as lists and export them for highly targeted marketing campaigns.
Send targeted and personalised email campaigns directly from Salesbuildr.*
*Available in Premium plans

Achieving Tangible Results

Save time on research and get instant, actionable insights into your customer landscape.
Boost customer lifetime value by proactively offering relevant services.
Minimise revenue leakage by streamlining your contract renewal process.
Improve sales and marketing effectiveness with data-driven targeting.
Drive growth and profitability by delivering maximum value to your customers.

Pricing for Actionable Whitespace Analysis

Salesbuildr's Whitespace module is an optional paid add-on to the Salesbuildr platform.

Select your currency
Advanced
€149/month
Best for medium-sized organisations:
Identify service gaps and opportunities.
Create and send personalised proposals.
Spot and act upon expiring contracts.
Expose under billing for contract line items.
Advanced filtering options.
Premium
€249/month
Best for larger-sized organisations.
Everything in Advanced, plus:
Save notes on gaps.
Build customer lists based on profiles.
Send email campaigns to customer lists.
Get insights into high performers and profit.
Advanced
£129/month
Best for medium-sized organisations:
Identify service gaps and opportunities.
Create and send personalised proposals.
Spot and act upon expiring contracts.
Expose under billing for contract line items.
Advanced filtering options.
Premium
£214/month
Best for larger-sized organisations.
Everything in Advanced, plus:
Save notes on gaps.
Build customer lists based on profiles.
Send email campaigns to customer lists.
Get insights into high performers and profit.
Advanced
$159/month
Best for medium-sized organisations:
Identify service gaps and opportunities.
Create and send personalised proposals.
Spot and act upon expiring contracts.
Expose under billing for contract line items.
Advanced filtering options.
Start Free Trial
Premium
$267/month
Best for larger-sized organisations.
Everything in Advanced, plus:
Save notes on gaps.
Build customer lists based on profiles.
Send email campaigns to customer lists.
Get insights into high performers and profit.
Success Story - Campai
Salesbuildr is crucial to our sales process. Our sales teams have seen a spike in productivity since moving to Salesbuildr, spending less time manually updating Autotask and more time communicating with customers.
Diederik Twickler, Director, Campai
Read More

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