Automated MSP Sales
Can sales be automated? In the B2B world of the MSP, people still buy from people, and relationships keep clients coming back. But much of a salesperson's day isn't relationship work at all.
Time Is What Sales Lacks
Clients' IT needs change all the time: new staff, new applications, more data. Each change becomes a question for sales. A client needs a laptop for a new starter. Sales advises on the model, asks suppliers for prices and delivery times, turns that into a quote and, once the client orders, manages the purchase. Each request looks small. Together they eat the time sales needs to get to know new and existing clients.
Sales Time Is Revenue Time
A good salesperson works like a good waiter. A skilled waiter knows the best side dishes and the most profitable wine on the menu. An MSP salesperson knows which services would help the client and which ones add revenue. Both need time at the table to start that conversation.
Let Clients Buy the Standard Items Themselves
A digital sales room, or customer storefront, gives each client a portal with the products and bundles you have approved for them, at their prices. The client picks the laptop for the new starter and places the order without an email to your account manager. Sales stays involved where it adds value: advice, new services and the bigger decisions.
How Salesbuildr Storefront Works
Storefront is a paid add-on for the Salesbuildr Premium plan.
- Customer-specific catalogs. Each client sees only the products, bundles and prices that apply to their account, with add-ons per product or bundle.
- Approval workflows. Set purchasing limits and approval steps that match each client's buying power.
- Your brand. Storefronts are white-labelled, down to the domain.
- Orders reach your PSA. Completed orders flow into Autotask, ConnectWise or Halo without re-keying. Products and prices come from the portfolio you already manage in Salesbuildr.
What Changes for Sales
Routine orders stop landing in the salesperson's inbox, so there is more time for client conversations. Clients choose for themselves and see costs before they order. And like the waiter, sales can plan upsell and cross-sell with the add-ons you attach to each product.
Book a demo to see a storefront set up with your own bundles.
Want to go further? Download our free guide, The MSP Sales Training Guide.