The MSP Sales Training Guide
Build the system first. Then train your people to use it.
How growing MSPs turn sales from a collection of habits into a system, from the first call to expansion and from 2 reps to 10.
- Run a five-stage sales framework from discovery to close, built into your tools
- Qualify with BANTF so your time goes to deals that can close
- Onboard new reps with a 90-day plan and a steady coaching cadence
- Build a sales playbook a new rep can follow in their first week
What you'll learn inside
Built on interviews with 25 MSP sales leaders on the Harvest MSP Sales Show, and on what we see across MSPs that use Salesbuildr.
Fix what breaks between 2 and 10 reps, from hero-rep dependency to buying committees
Grow after the signature with the bowtie: onboarding, adoption, expansion and advocacy
Turn features into outcomes with the "so what?" test, and handle the price objection
Track leading and lagging indicators, and know when to hire the next rep
“My sales team can finally sell again. We went from 3-hour proposals to 30 minutes, and our sales cycle dropped from 92 days to 10.”
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More free guides: The Decision-Ready MSP Proposal, The MSP Marketing Strategy Guide and The MSP Productisation Guide.