IMS Solutions Group: How a 30-Person MSP Cut Its Sales Cycle 9x
IMS Solutions Group reclaimed over 700 senior engineer hours a month and slashed its average sales cycle from 92 days to 10 by replacing a three-tool, copy-paste proposal process with Salesbuildr on Autotask.
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The Numbers Behind the Transformation
A Sales Process Split Across Three Disconnected Tools
IMS Solutions Group was trapped in a slow, manual sales process that was holding back its growth, fragmented across three different platforms, with friction at every stage.
Disconnected Systems
Proposal language lived in ScopeStack, pricing was in Quosal, and the two were combined through a manual copy-paste process.
Senior Staff Bottleneck
Every proposal required a joint session between a sales engineer and a salesperson, pulling senior technical staff away from billable, customer-facing work.
Lost Revenue Opportunities
The process was so painful and time-consuming that the team was forced to walk away from complex but valuable RFP opportunities.
“The last thing you want to do is become an expert in Word and Excel to sell. And we kind of created that problem.”Brandon Myers, CEO · IMS Solutions Group
One Unified Platform, From Quote to Proposal
IMS switched to Salesbuildr to create a single, unified platform for its entire sales process, from initial quote to final proposal.
Unified Platform
Consolidating their tools gave IMS a single source of truth for all proposal language, pricing, and service definitions.
Reusable Templates
Senior engineers encoded their expertise into standardized templates, empowering the sales team to build accurate proposals independently.
Native Autotask Integration
Seamless integration with their PSA ensured data consistency and eliminated the risk of manual errors.
Professional, Standardized Proposals
Every proposal now looks world-class, with consistent formatting and branding that reflects the quality of their services.
A Sales Engine Built for Speed and Capacity
The shift to Salesbuildr had a dramatic, measurable impact on the speed, efficiency, and capacity of the IMS sales engine.
9x Faster Sales Cycle
Average lead time plummeted from 92 days to just 10 days in their latest quarter, letting IMS close deals and recognize revenue faster.
700+ Hours Reclaimed Monthly
Eliminating manual proposal-building sessions returned up to 700 hours of senior staff time per month to high-value, customer-facing work.
Unlocked New Revenue Streams
With a fast, efficient process, the team can now confidently bid on every RFP, a revenue stream previously inaccessible due to process friction.
“We’ve seen deals where we’ve met with a customer, proposed a solution in 30 minutes after that meeting, and had them sign within an hour. That’s something we couldn’t have done before Salesbuildr.”Brandon Myers, CEO · IMS Solutions Group
“My sales team can sell again. They’re not bogged down in the administrative minutiae.”
“If you’re doing anything that resembles our old processes, I guarantee you’re not moving as fast as you should be.” Brandon Myers, CEO
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