Dan Wensley: People, Process, Partners
Dan Wensley, CEO of GTIA, on growing an MSP while the technology around it keeps changing. He covers people in the right seat, process, and community as part of how a provider grows.
- → Simplicity and consistency while the market changes
- → Put people in a seat where they can succeed
- → IT as a tool for the client’s business outcome
- → Community as part of how an MSP grows
What You’ll Learn From This Episode
“Simplicity and consistency are two foundational items that have really paid dividends for me. Change is the hardest thing to sell and the hardest thing to implement.”
09:19 · Dan Wensley“Good people don’t fail if you set them down a correct path. If someone isn’t being successful inside your business, look internally - not at them.”
11:54 · Dan Wensley“I’m not here to provide you an IT service. I’m here to provide you an ability to achieve your success as a business with IT as the tool. That’s the difference.”
18:25 · Dan Wensley“With AI, for the first time we’re being pulled rather than pushing technologies into the SMB market. Every customer is asking their MSP - how do you help me?”
30:50 · Dan Wensley“Those who get involved in community are the fastest growing. There’s no more important time to be part of it - the pace of change is too rapid to go it alone.”
32:30 · Dan WensleyDan Wensley
Dan Wensley
CEO, GTIA
Dan Wensley has spent 30 years at the forefront of technology change in the channel - from the early days of RMM and recurring revenue models, to cloud, cybersecurity, and AI. He has helped scale six technology businesses, including ScalePad and Level Platforms, always with a focus on communicating change rather than just creating it. Today, as CEO of GTIA, Dan is building the next chapter of the industry’s most significant trade association - with a renewed commitment to making sure every member gets genuine, measurable value from their community involvement.
Connect with Dan on LinkedIn →Ready to Unlock Revenue From Your Existing Clients?
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