Paul Lloyd: Why ‘I’m Not a Salesperson’ is Killing Your Growth
Sales strategist Paul Lloyd shares how MSPs can unlock massive hidden revenue from their existing customer base. Learn how to use whitespace analysis to identify untapped opportunities, build strategic account plans, leverage vendor support for campaigns, and implement a proven sales process that delivers 25-30% growth from current clients.
What You’ll Learn From This Episode
“A 50 seat company will spend a quarter of a million pounds a year on IT. So if I’ve got a 50 seat customer and they’re spending 20 grand with me, then 230,000 pounds is going somewhere.”
06:30 · Paul Lloyd“25, 30% growth from existing clients – that should be the aim. And that’s not dramatic. Build an account plan and roll those up so you’re looking at where that business is gonna come from.”
12:00 · Paul Lloyd“If you do what you say you’re gonna do with the vendors, they’ll queue up at your door because they’ve got so many people telling them absolute nonsense.”
11:30 · Paul Lloyd“You’ll have clients that are gonna go out and buy their phone system next week because they don’t know that you do it – and that is criminal.”
15:00 · Paul LloydPaul Lloyd
Paul Lloyd
Founder, Sellerly
Paul Lloyd is a sales strategist and founder of Sellerly, specializing in helping MSPs build and scale their sales operations. With over 30 years of experience managing sales teams ranging from 4 to 90 people, Paul brings deep expertise in sales leadership, pipeline management, and strategic account planning. His practical, no-nonsense approach helps MSP owners move beyond founder-led sales to build sustainable, scalable revenue engines.
Connect with Paul on LinkedIn →Mentioned in This Episode
Connect with Paul Lloyd
Connect with Paul on LinkedIn to learn more about his expertise in sales strategy, team building, and helping MSPs unlock revenue from their existing customer base.
Sellerly
Visit Paul’s company website to learn more about sales consulting services for MSPs, including sales strategy development, team training, and pipeline management.
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