Harold Mann: Put Yourself First - The Counter-Intuitive MSP Growth Method
In this episode, CEO Harold Mann reveals how his self-proclaimed ‘laziness’ became his strategic advantage in building a thriving MSP business. Harold shares counterintuitive wisdom on sustainable growth, avoiding burnout, and why focusing on your existing client base offers richer opportunities than endless new client acquisition.
What You’ll Learn From This Episode
“If you really want to be an MSP, then no one customer should be able to create a mortality event for your business. What percentage of our top 20 clients comprises as a percentage of business?”
09:15 · Harold Mann“We have embraced the concept of ‘I don’t like this.’ If you can get your team to feel comfortable sharing that internally, you can do anything. Take that anxiety and communicate it to the client.”
19:35 · Harold Mann“The ‘can we call you when we need you?’ model was very tempting. But forcing clients to be on some sort of commitment enabled us to invest in people and resources that we wouldn’t be able to do without predictability.”
25:19 · Harold Mann“You should be making a smaller profit and getting yourself out of the day-to-day. Pay attention to the stuff you don’t like and engineer that out with other resources. It will enable you to focus on things that give you joy.”
44:59 · Harold MannHarold Mann
Harold Mann
CEO at Mann Consulting
Harold Mann has been running Mann Consulting, based in San Francisco, California, for 34 years. His company has thrived in the tech-rich environment of San Francisco, focusing on providing best-in-class service without hiring salespeople, instead relying on referrals and reputation.
Connect with Harold on LinkedIn →Mentioned in This Episode
Apple 1984 Super Bowl Commercial
The iconic “1984” commercial directed by Ridley Scott that launched the Apple Macintosh. Harold mentions working at Chiat\Day, the advertising agency that created this revolutionary ad that only aired once during Super Bowl XVIII and is still considered one of the greatest commercials of all time.
Referenced in episodeMann Consulting
Harold’s 34-year-old MSP based in San Francisco, California. Operating in the tech-rich environment of the Bay Area, focusing on providing best-in-class service without hiring salespeople, instead relying on referrals and reputation.
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