Maria Armstrong: How to Structure Your MSP Portfolio for Profit
Maria Armstrong, formerly of Pax8 Academy APAC, on defining what an MSP sells, segmenting clients, and tracking opportunities in one place. She argues growth does not only come from new customers.
- → Define what you sell in words a client understands
- → Segment clients and track opportunities in one place
- → Bundling only works if you know the component cost
- → Growth from the clients you already have
What You’ll Learn From This Episode
“My first question is always what do you sell? Can you clearly define what you sell to your clients? And scarily, the answer more often than not isn’t clear.”
Maria Armstrong“If you can’t define what you sell clearly enough, then how are your clients supposed to understand?”
Maria Armstrong“As business owners, their job is to sell the concept of their business... to be constantly selling, even if you’re not salespeople.”
Maria Armstrong“The myth that I’d like to dispel is you can only grow your business through new customer acquisition. And it’s a load of rubbish.”
Maria ArmstrongMaria Armstrong
Maria Armstrong
Formerly Pax8 Academy APAC
Maria Armstrong is Head of Pax8 Academy in APAC and ANZ Vice Chair at GTIA, helping MSPs increase profitability.
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