Amy Luby: Lessons from a $33M Collapse
Amy Luby, chief channel evangelist, on a turnaround after an MSP fell from $33 million to $11 million. She covers misalignment between what is sold and what is delivered, and a simpler service stack.
- → Revenue can look fine while cash and clients slip
- → A fall from $33 million to $11 million
- → Offer only what you can deliver
- → Engineers hear the client before sales does
What You’ll Learn From This Episode
“If you’re offering something you can’t deliver, you’re not innovating - you’re breaking trust.”
Amy Luby“Sweating payroll with strong revenue? That’s the red flag most MSPs ignore.”
Amy Luby“Your engineers hear more from clients than your sales team does. Use it.”
Amy LubyAmy Luby
Amy Luby
Chief Channel Evangelist
Amy Luby is Chief Channel Evangelist and a longtime operator in the MSP space. She’s built her own practice, led major turnarounds, and now helps both MSPs and vendors create strategies that actually convert. Amy’s known for cutting through noise with practical insight and a deep understanding of what makes partner relationships succeed.
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