EPISODE #12 · HARVEST! THE MSP SALES SHOW

John Humphrey: Heat Maps and Hunches

John Humphrey of CoPoint Data on heat maps and hunches: mapping champions, neutrals and blockers inside accounts you already serve. He previously built an MSP to $50 million.

  • → Map champions, neutrals and blockers
  • → Net-new sales versus the accounts you have
  • → The delivery team as a source of sales insight
  • → AI as a tool, not the offer
Guest: John Humphrey · CoPoint Data · 42 min · 2025
KEY TAKEAWAYS

What You’ll Learn From This Episode

“You’re not going to lose your job to AI. You’re going to lose it to someone who uses AI better than you.”

John Humphrey

“Your delivery team is sitting on sales gold - you’re just not listening to them.”

John Humphrey

“You can’t farm if you don’t know where the seeds are.”

John Humphrey
ABOUT THE GUEST

John Humphrey

JH

John Humphrey

CoPoint Data

John Humphrey is the founder of CoPoint Data, an AI and data-focused consultancy based in Dallas. A published author and former MSP CEO, John built his business to $50 million before shifting focus to AI-powered transformation. At CoPoint, he helps companies reimagine how data, AI, and relationships drive meaningful growth.

Connect with John on LinkedIn →
RESOURCES & LINKS

Mentioned in This Episode

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