EPISODE #17 · HARVEST! THE MSP SALES SHOW

Tim Thomson: Why a Million Dollar Company Isn’t Built on $10 Tasks

Tech industry veteran Tim Thomson shares strategies for overwhelmed MSP owners to reclaim their time and scale their businesses. Learn how to identify low-value tasks, implement delegation systems, and focus on profit-driving activities that truly matter.

Guest: Tim Thomson · MSP Advisor, Cyber Trends · 34 min · June 10, 2025
KEY TAKEAWAYS

What You’ll Learn From This Episode

“A million dollar company’s not built on $10 tasks. Figure out where your time is best served and where you’re wasting time, then get rid of tasks you don’t want or need to do.”

01:10 · Tim Thomson

“The funny thing is that the owners I talk to say, ‘This time energy audit is such a great idea, but I’m just too busy to do it.’ You’ve got to do it to work on things that matter most to scale your business.”

05:48 · Tim Thomson

“I became the confidant and trusted advisor through relationships. When I had time to think and slow down, I could create opportunities in QBRs. If they don’t have budget this year, it goes in next year’s budget.”

07:27 · Tim Thomson

“Create a standardized playbook and SOPs. Record yourself doing processes, create checklists, and have someone test them. Now every time you onboard someone, you’ve bought back hours of your manager’s time.”

15:10 · Tim Thomson

“Selling is something you do FOR somebody, not TO somebody. I’m selling them a business solution to create a better outcome. When you change your mindset, it changes how the conversation goes.”

26:20 · Tim Thomson
ABOUT THE GUEST

Tim Thomson

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Tim Thomson

MSP Advisor at Cyber Trends

Tim Thomson spent 25 years in the MSP space before moving into advisory services helping MSPs build successful businesses. He specializes in teaching MSP owners how to buy back time and shift from working in their business to working on their business, helping them overcome the challenges of scaling beyond $750,000 to $1 million in annual revenue.

Connect with Tim on LinkedIn →
RESOURCES & LINKS

Mentioned in This Episode

Time Energy Audit Article

An article about tracking and categorizing tasks in 30-minute increments over 10-15 days, using green/yellow/red highlighting to identify time-wasting activities for MSP owners.

Mentioned at 02:14

Loom

Screen recording software mentioned as a tool for creating documentation and standard operating procedures that can save time when onboarding new staff.

Mentioned at 16:10

Digital Work Analytics

Tools referenced for monitoring adoption rates and utilization of AI and other technology implementations to demonstrate value to clients.

Mentioned at 20:45

Tim Thomson’s LinkedIn

The guest’s primary professional social media profile where MSP owners can connect with him for coaching and mentorship.

Mentioned at 27:30

Tim Thomson’s Advisory Services

The guest’s coaching and mentoring services for MSP owners, leveraging his 25 years of experience building a seven-figure MSP business.

Mentioned at 27:18
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