Paul Green: Are Your Clients Only With You Because They’re Lazy?
Paul Green, founder of MSP Marketing Edge, on clients who stay because changing provider is hard, not because they are delighted. He covers a satisfaction triangle, strategic reviews, and personal contact.
- → Inertia is not the same as satisfaction
- → The satisfaction triangle
- → Strategic reviews rather than a stack of QBRs
- → Personal contact beats another webinar
What You’ll Learn From This Episode
“People hate to be sold to, but they love to buy.”
Paul Green“The key marketing skill is to constantly put yourself in their shoes and ask what can make this person’s life easier?”
Paul Green“If you want the client for 20 years, you’ve got to move yourself into a strategic position.”
Paul Green“Your clients should never feel as though they have funded your Porsche.”
Paul GreenPaul Green
Paul Green
Founder, MSP Marketing Edge
Paul Green is the leader of MSP Marketing Edge, widely regarded as the world’s best marketing community for MSPs. He’s also the host of the MSP Marketing Edge podcast, one of the top-rated shows in the MSP space with over 5 years of episodes. While Paul is best known for advising on building effective marketing machines for new business, this conversation explores how marketing tactics apply to existing customer relationships.
Connect with Paul on LinkedIn →Ready to Unlock Revenue From Your Existing Clients?
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