Darren Strong: Why Most MSPs Waste 60 Hours a Week
Darren Strong, CEO of Scalable MSP, on why buying another tool is not the same as building a system. He covers owners who no longer touch the technology, and a catalogue of what the MSP does and does not deliver.
- → Systems instead of another tool
- → Owners who no longer touch the technology
- → A catalogue of what you do and do not deliver
- → Whitespace inside the current customer base
What You’ll Learn From This Episode
“MSPs are now getting very tired of buying shiny toys and trying to implement them. They’re spending 60 hours a week promising something to the family that’s gonna get built, and it’s not getting anywhere.”
Darren Strong“Most MSP owners are technical people who suddenly realize they’re in a world where they touch no tech. They’ve got to understand finance, sales, marketing, building teams - and they spend no time doing what they love, which is tech.”
Darren Strong“The number one asset we deliver is a service catalog and product catalog. Typically, MSPs don’t really know what they deliver or more importantly, what they don’t deliver. So they’re overdelivering and getting blamed when things go wrong.”
Darren Strong“When we do white space analysis, 80% of companies realize they’ve got customers that could take a lot more products. The biggest one I’ve done personally was 1.3 million of MRR opportunity in the existing customer base.”
Darren StrongDarren Strong
Darren Strong
CEO, Scalable MSP
Darren Strong is the CEO and founder of Scalable MSP, a consultancy that helps MSPs build sustainable, scalable businesses. With over 20 years of experience in the MSP industry, Darren has built and exited multiple technology companies and now focuses on helping MSPs transition from technical experts to business leaders. He’s particularly passionate about helping MSPs understand that their biggest blocker to growth is often themselves, and that building proper systems and processes is the key to scaling beyond the owner-operator model.
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