Rutger Katz: Stop Buying AI Tools. Fix Your Processes First.
Most MSPs are being sold AI as the answer. Rutger Katz says the question is wrong. In this episode, we get into what actually has to be in place before AI delivers anything, and why skipping that step is the most expensive mistake you can make right now.
- → Why AI Fails Without the Right Foundation
- → Process First: How to Actually Do It
- → Theory of Constraints & Finding the Real Bottleneck
- → When AI Finally Enters the Picture
- → Industry Manure: Stop Buying AI Tools
What You’ll Learn From This Episode
“If your CRM is a garbage fire, the LLMs will just make it a little bit more confident and a little bit faster, so it won’t add any value.”
20:30 · Rutger Katz“People say one thing, they think another, and in practice they do something completely different.”
24:00 · Rutger Katz“Without adding headcount, without adding automation, without any AI, after six months you’ll find your throughput is maybe twice as fast.”
30:30 · Rutger Katz“There will be a 20-something year old who does this, and he will race right past you. He’ll do it with less people.”
41:00 · Rutger Katz“Give me three hour-long videos of you doing your work. I’ll analyse it and structure your process. Boom, ready, go.”
44:00 · Rutger KatzRutger Katz
Rutger Katz
Revenue Operations Consultant at Neon Triforce
Rutger Katz spent 14 years in the enterprise world, starting at Capgemini building data analytics and AI solutions, then moving through a series of consultancies focused on technology adoption and change management. His background in neuroscience gives him a systems-level view of how organisations actually work versus how they think they work. After growing frustrated with corporate frameworks being sold ahead of client outcomes, he launched Neon Triforce, a fractional RevOps consultancy focused on helping smaller companies build the data, process, and context foundations that make AI genuinely useful. He works primarily with software and SaaS companies on their sales and revenue operations, and is increasingly focused on helping businesses understand where they actually stand before investing in AI tools.
Connect with Rutger on LinkedIn →Mentioned in This Episode
Connect with Rutger Katz
Connect with Rutger on LinkedIn. He posts daily. Look for the black and neon green. Follow his work in revenue operations, AI readiness, and process improvement for smaller organisations.
Neon Triforce
Rutger’s fractional RevOps consultancy, helping smaller organisations build the data, process, and context foundations that make AI genuinely useful. Visit neontriforce.com for the blog and to learn how Rutger works.
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