Harvest: The Revenue Hiding in Plain Sight
27 MSP and channel experts share the one insight that most improved their sales.
Your fastest growth is already on your client list. This book brings together the lessons from 27 episodes of Harvest! The MSP Sales Show, hosted by James Steel, in nine chapters and a 90-day plan you can start this week.
- See which clients are underserved, and by how much
- Raise prices without losing clients
- Turn everyday client conversations into expansion
- Build a repeatable process that doesn't depend on you
Nine ideas that change how you sell
Each chapter takes one uncomfortable truth about MSP sales, told by someone who has lived it.
The MSP growth lie
The new logo you are chasing is worth less than the client in front of you. Here is the maths.
Seeing the opportunity you are missing
Your best upsell prospects already pay you. You just can't see them yet.
Why you undercharge
The MSPs that charge the most also sell the most. It runs the opposite way to what most owners assume.
Why bespoke kills margins
Every custom service is a margin leak that looks like good service.
Account management as a growth engine
Your account managers already hold relationships worth far more than their targets.
How to read your data
What you need to find your next expansion deal is already in your PSA.
How culture unlocks expansion
Your support engineer had three revenue conversations today and thought it was a normal Monday.
Building an MSP that runs without you
The business grows once you stop being essential to every deal.
Your 90-day plan
Twelve weeks, one action a week. None takes more than an afternoon.
One action a week for twelve weeks
The book ends with a plan you can run alongside the day job. None of the steps takes more than an afternoon.
Map your whitespace
List every client down the side and every service across the top. The empty cells are your opportunity.
Price with confidence
Benchmark your pricing against the market, then raise it. The MSPs that charge more also sell more.
Activate your account managers
One revenue conversation per client per week. Your team already talks to clients every day.
Systematise everything
Templates, playbooks and automation, so the process keeps running without you in every meeting.
Practical frameworks, real MSP stories
27 experts with real MSP experience
Operators, coaches and channel leaders from Harvest! The MSP Sales Show, including:
Download your free copy
96 pages, free PDF · No spam, unsubscribe anytime
The download form didn't load. Please refresh the page, or contact us and we'll send you the ebook.
Your ebook is ready!
Your PDF is ready below. If the button doesn't start the download, right-click and choose "Save link as".
Download PDFBy downloading, you agree to receive occasional emails from Salesbuildr. Unsubscribe anytime.
More free guides: The MSP Sales Training Guide, The Decision-Ready MSP Proposal and The MSP Productisation Guide.