The MSP Productisation Guide
A service is productised when sales, delivery, procurement, billing and account management can all execute it consistently.
How MSPs turn technical capabilities into sellable, deliverable and profitable services, with the P.R.O.M.I.S.E. framework and a one-page service blueprint.
- Answer the seven P.R.O.M.I.S.E. questions every productised offer needs
- Build each offer as a one-page service blueprint, with scope, exclusions and commercial rules
- Design a baseline plus modules, and never make critical controls optional
- Price from a margin-safe price floor, then add a value and risk premium
What you'll learn inside
From why custom selling doesn't scale to launching one v1 offer and learning from it.
See what bespoke, vendor-led selling costs sales, delivery, billing and account growth
Choose the customer outcome and ICP by job, trigger and constraint
Turn the portfolio into an operating system, from catalogue to billing
Launch one v1 offer in six phases, then expand deliberately
“My sales team can finally sell again. We went from 3-hour proposals to 30 minutes, and our sales cycle dropped from 92 days to 10.”
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More free guides: The Decision-Ready MSP Proposal, The MSP Marketing Strategy Guide and The MSP Sales Training Guide.