Jeffrey Newton: Transform Your MSP Sales Team
Jeffrey Newton, co-founder of Cyft AI and host of the MSP Insider podcast, on simplifying an MSP sales process, client priorities, and a client complexity score. He describes growing one MSP’s recurring revenue by over $3 million in 28 months.
- → Simplify the sales process before adding tools
- → A client complexity score
- → Strategic business reviews instead of a standard quarterly review
- → Align what you sell with the client’s priorities
What You’ll Learn From This Episode
“There’s a difference between your sales process and the buyer’s buying process... If you ignore that and just try to shove your sales process down their throat, you will be more frustrated maybe than the client.”
Jeffrey Newton“One of the most effective questions was going in, handing the marker to the client, and asking them to write down their top three initiatives for the year on the whiteboard.”
Jeffrey Newton“The industry best practices... you’re actively and consciously stripping everything that makes you unique out of your company because you’re conforming to the standard.”
Jeffrey NewtonJeffrey Newton
Jeffrey Newton
Co-founder, Cyft AI
Jeffrey Newton has cultivated success across every layer of the MSP field, from hands on field technicians to support desk manager, VCIO and ultimately sales leader and revenue architect. And in his most impressive growth season, he sprouted an MSP’s recurring revenue by over $3 million in just 28 months.
Connect with Jeffrey on LinkedIn →Ready to Unlock Revenue From Your Existing Clients?
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