EPISODE #4 · HARVEST! THE MSP SALES SHOW

Ian Groves: The Customer Isn’t Always Right

Ian Groves, managing director of Start Tech, on moving from a traditional IT firm to an MSP, including growth of about 24% year on year. The conversation covers vetting the client, and why the client is not always right.

  • → From a traditional IT firm to an MSP
  • → Growth of about 24% year on year
  • → Vetting the client as well as being vetted
  • → The client pays for a professional opinion
Guest: Ian Groves · Managing Director, Start Tech · 39 min · 2025
KEY TAKEAWAYS

What You’ll Learn From This Episode

“The client is not always right and the client doesn’t want to always be right. They’re paying us for a professional service and consultancy, not just to fix tickets and unjam printers.”

Ian Groves

“Businesses, I feel, are looking to IT companies and cybersecurity companies to steer them and help them... They’re actually looking to be told what to do.”

Ian Groves
ABOUT THE GUEST

Ian Groves

IG

Ian Groves

Managing Director, Start Tech

Ian is the Managing Director of Start Tech, overseeing daily operations to ensure top-tier service for clients. Under his leadership, the company has achieved an impressive 24% year-on-year growth.

RESOURCES & LINKS

Mentioned in This Episode

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